The projects within our Visual Architecture team focused on the vision of the future of Facebook from creative visual content to how consumers hold and experience every element of the app from the device in their hand. Our team intentionally crafted every brand visual element and primitive that encompasses the Facebook app identity. Outputs included static, animated and immersive prototypes and creative content as well as the minute details of our definition of our primitives and how we build a cohesive narrative for the vision of the future of Facebook.