THE On-Trip campaign was developed to uniquely delight Airbnb guests to a new country and culture they booked to visit with a curated, magical visual. The illustration and creative product teams identified local-focused, cultural activities that represented 35 countries and sourced local illustrators that had spiritual connections to their assigned country. Due to COVID-19, the launch of the beautiful illustrations are put on hold until the world is ready to travel safely. This is one of my favorite projects to date and being able to connect and support freelance artists from around the world during such a major global shift was a special honor.
Mood board
Inspiration of local culture
Final Mockups